Altama Energy: Trade Stand
Trade-show signage · Brand installation · Interactive display
A double-sided freestanding brand installation with integrated lighting and holographic elements. Designed for high-traffic trade environments and repeated international deployment.
CONCEPT
The brief required a self-contained installation capable of standing out within high-traffic trade environments and acting as a visual anchor for Altama Energy’s presence.
The structure was conceived as a fully double-sided unit, incorporating extensive lighting and holographic logos to maximise visibility from multiple directions.
DESIGN
The installation was developed in-house, combining the familiar language of fuel-station signage with Altama Energy’s brand identity and graphic standards.
As a touring asset, the structure was designed for modular assembly and disassembly while remaining robust enough for repeated transport between venues.
REALITY
The first deployment took place at the Los Angeles Convention Centre, where the installation was assembled within standard exhibition timeframes.
Purpose-built transport crating ensured safe transit, and the completed structure operated as a clear focal point within the exhibition space.