Intel Optane
Raven
Promotional model · Product launch · Large-scale fabrication
A 1:8 scale promotional model developed for Cloud Imperium Games in support of Intel’s Optane flagship solid-state drive launch in Frankfurt.
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Intel’s product launch combined hardware promotion with a game-world crossover, offering a spacecraft model alongside each purchase of the Intel Optane Drive.
A large-scale version of this spacecraft was commissioned as the primary visual element of the event, positioned to greet attendees on arrival and allow close inspection of the design.
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The project was delivered to a compressed twenty-eight-day schedule, requiring close coordination with the game developers responsible for the spacecraft to ensure accuracy at scale.
The model was designed for dual use: initially displayed on a plinth for the launch event, and subsequently suspended within an office reception. An internal steel lifting frame was integrated to enable safe handling and installation.
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The completed model acted as the focal point of the event space, drawing attention on entry and supporting photography throughout the launch.
Following the event, the structure was installed permanently within an office reception, transitioning from promotional asset to architectural feature.
