Altama Energy
Trade Stand
Trade-show signage · Brand installation · Interactive display
Freestanding fuel-station-style signage developed for trade events, combining Altama Energy’s in-game brand identity with integrated lighting and holographic elements.
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The brief required a self-contained installation capable of standing out within high-traffic trade environments and acting as a visual anchor for Altama Energy’s presence.
The structure was conceived as a fully double-sided unit, incorporating extensive lighting and holographic logos to maximise visibility from multiple directions.
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The installation was developed in-house, combining the familiar language of fuel-station signage with Altama Energy’s brand identity and graphic standards.
As a touring asset, the structure was designed for modular assembly and disassembly while remaining robust enough for repeated transport between venues.
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The first deployment took place at the Los Angeles Convention Centre, where the installation was assembled within standard exhibition timeframes.
Purpose-built transport crating ensured safe transit, and the completed structure operated as a clear focal point within the exhibition space.
